James Hatfield's profile

Long Format Product Detail Page

Summary
Many retailers in the US continue to believe that luxury products or high end presentation means super clean layout and minimal information.
 
Meanwhile in China, high end products as well as mass market products are sold by providing as much information as possible online to make up for the lack of physical presence and opportunity to sell the product properly.
 
I had concepted the following long format product detail page as a starting point to test the super long format preferred in China applied to the US market.
Long Format Product Detail Page
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Long Format Product Detail Page

Wireframes for long format concept PDP.

Published: